Archive for the ‘Music’ Category

New Video: Uncanny Valley

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The Unmemorable New Genre

Chillwave/Dreambeat/Glo-fi is a fantastic genre. At this point it seems almost impossible to categorize anything now. When people ask me what kind of music 90 Seconds makes I am at a loss to give them an answer. I’m like, “Well, it’s like folksy, quasi-ambient, new wave, instrumental hip hop.” They just nod. Brooklyn based music aficionado Jakub Alexander, A&R for the Ghostly International label just calls it, “low melodic electronic stuffs” One person described this genre (or the mash-up of genres) unmemorable. It’s funny what becomes memorable. Even now there are people who have never listened to the Beatles, The Who or The Rolling Stones. There are a number who never heard The Police, The Cars or Duran Duran. There are even a few who never listened to Pearl Jam, Nirvana or The Smashing Pumpkins. These songs that are coming out are going to be their songs by their bands. These tracks will give congruity and continuity to their narrative. And I am okay with that. I envy the kid who will get all sentimental listening to Highway of Endless Dreams by M83. Maybe that same kid listens to The Dark Party remix of Napping Captain by Jogger while looking out the window of an RV on a road trip with his grandparents and he never forgets it. To me, that kid is lucky.

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Heg says:
Authenticity baby!
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